GFG GROUP - E-NEWS - October 2005
Welcome to our online update for GFG customers and partners
In this issue our focus is on the hottest new revenue opportunity in the global telco market: mobile top-ups. As you'll see in our lead story below, Vodafone is finding mobile top-ups are giving rise to a whole new set of consumer behaviours, including use of top-ups as an alternative payment system. Top-ups aren't just going mobile; they're going micro, as you'll read in the latest Goldfinch report. As usual, these sometimes controversial reports carry the disclaimer that they represent the personal opinion of Peter Goldfinch, rather than the views necessarily of GFG Group. We hope you'll find this update worthwhile. Please do send me your comments and feedback.
Best regards,
Marie Tamplin-Woods
Group Sales and Marketing Manager
GFG Group
Consumers do it their way on new Vodafone HotLink
Six months after Vodafone New Zealand launched its HotLink service - allowing customers to use mobile phones to top up prepay or account balances directly from a nominated bank account - customers are using the new service in unexpected ways.
Powered by GFG:Mobile, the service lets customers top up anywhere, anytime within the New Zealand, Australia, Spain and UK Vodafone network. Importantly, the GFG solution enables customers to top-up other people, and it's this revenue that has surpassed Vodafone's projections ... read more »
eFunds signs to distribute GFG Group's simulation and testing tool GFG: FINsim
GFG Group has signed a worldwide distribution agreement with eFunds, which will see GFG's innovative GFG: FINsim testing and simulation software made available more widely, particularly in the North American market.
eFunds is the largest transaction switch provider in the United States, and is well-known for its transaction switching software, used by a wide range of Tier One and Tier Two banks and financial institutions ... read more »
The Goldfinch Report: Micro Top-Up - A powerful new tool for a major emerging global market
The young, and those in developing economies with no credit card or even a bank account are among the most eager and appreciative users of mobile phones. The problem has been that no cost-effective way could be found to give these users the ability to pay for their airtime in very small increments. In this issue of The Goldfinch Report, GFG Group's General Manager for South East Asia, Peter Goldfinch, looks at how micro top-up technology is providing that solution - and how such a seemingly simple solution can have large and favourable market impacts.
Download the Full Goldfinch Report
TOP OF PAGE