GFG GROUP - E-NEWS - MARCH 2010
Moving on from 2009
It is without question that 2009 was a most challenging year across all sectors and in particular the financial markets. The resulting slowdown and impact on global economies will have far reaching consequences on which businesses will survive and highlight underlying operational issues for the future. It is also widely acknowledged that the next 12 months will continue to be just as challenging as businesses realign and adjust their focus for growth after a period of restraint and uncertainty.
Despite these difficult conditions in 2009, GFG was able to achieve double digit growth of 19% and increase its global penetration with more than 130 million customers able to access GFG's software solutions across 39 countries and hence becoming one of the largest players in mobile payments in emerging markets. The sales growth is even more notable given that 70% of GFG's revenues are in US dollars which depreciated 48% in the reporting period versus the NZ dollar.
During 2009 and in an environment where some organisations were pulling back on any investment, GFG chose to strategically invest and continue to innovate. Today I am delighted to share with you the outcome of some of the developments that we have completed that we believe will enhance the overall customer experience and demonstrate our commitment to assisting you - our Clients.
Grant Halverson
CEO, GFG Group
Launch of the new GFG Website
A key and very visible demonstration of our commitment to growth is the launch of our new and innovative website. The fully dynamic and interactive site has been designed to deliver rapid access and easy download of up to date product information for the GFG Group Card Management system, Cadencie and Simfonie - the Mobile Payments solution as well as the GFG Group Payment and Testing Tools. The site architecture has a clear navigation system that will enable our visitors to quickly view:
- Industry Updates and a compilation of global best practice sharing
- Enhanced Product information
- Subscribe to a source of thought leadership articles through e-news
- Contact details for the expanded network of customer support across multiple geographies including Asia and UAE
As a global company operating in 19 countries, we are acutely aware of the important role that the web site has in the selling and servicing of the payment solutions we provide. Given the broad geographic spread of our Clients the website delivers a cost effective way for both marketing and selling.
The need to update our old site and to have a contemporary and fully functional site was critical. We undertook an extensive search process in order to select a web designer that we felt would be able to meet our needs. The winning agency was AMG based in Auckland.
The decision to hire AMG was based on their ability to translate our IT solutions into an International market place reflecting different cultures and attitudes. We think AMG have done an outstanding job for GFG and look forward to hearing back from you on your thoughts and experience with our new website ... read more »
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